So the official Ainol web site doesn't sell anything?
I doubt that.
If you look at the whois information of the domain names, ainol-novo.com has no ties to ainol.com other than the fact that both are located in Shenzhen. Take a look at ainovo.com for an example of a domain that clearly belongs to Ainol.
Furthermore, ainol-novo.com has a link to cube-stores.com on their pages. Why would they do that if they were Ainol? Finally, somebody listed them as bad vendor on Pat's wiki ("Slow response from Customer Service").
I think that ainol-novo.com is just a Chinese dealer that happens to have grabbed that official sounding name, and now they're pretending to be Ainol. Maybe they have a "license" from Ainol, but that doesn't mean they are the same company.
Could you please advice a good online shop that is suitable to delivery Ainol to Australia?